Just got word that the new printing of Out of the Box Publishing's excellent Word on the Street (link goes to my review) will include a QR
code on the box that takes the potential customer to a video demo of the game being played. I haven't seen this used for a board game before, and it seems like a great idea, especially for a company like Out of the Box. Their games have short rule sets and reveal themselves nicely with just a glance at gameplay. OotB says the video demo is less than a minute long, which is just perfect for this kind of thing. Longer, meatier games might have to go with a kind of movie trailer approach to get into the arena, but I really think this would work for a lot of these games we play.